Marketing is Only as Good as Your Strategic Plan
When it comes to listing a business for sale, the marketing is only as effective as the underlying exit strategy. If there is no tailored, strategic plan for how and when to exit, then there is likely no amount of marketing effort that will produce the desired result. A successful exit plan begins with an accurate valuation, as well as understanding the expectations of each client and the unique market position of their company.
A Sales Professional is not a Marketing Professional
Once all of the relevant data and information are gathered, and it is determined that the time is right to market your business for sale, Stone Capital will design a road-map to organize and execute an active marketing strategy specific to your company and industry. Unlike the traditional business-broker model, where your business is listed online and the broker hopes that someone will find it and express interest, Stone Capital employs a high-level, multi-platform targeted marketing strategy to connect you with qualified prospective buyers. Furthermore, we do not rely on a third-party salesperson to create and execute your marketing collateral. Our in-house marketing firm, working with our experienced M&A advisory team, works together with you and your advisors to produce marketing material that sells.
Our carefully-cultivated marketing strategies are also fundamentally rooted in client confidentiality. So, you can rest easy, knowing that only qualified, approved parties who have signed non-disclosure agreements will review your firm’s confidential information. For more information about how Stone Capital can help market your business, contact us today!